GDLU was born from real barbershop needs—especially for men facing razor bumps, ingrowns, and ashy skin common in melanin-rich tones—but engineered in Korea for all men seeking no-drama results. Rooted in Black barbershop culture with cutting-edge innovation, our clean, cruelty-free formulas use skin-safe ingredients that actually deliver.

No. While crafted from Black barbershop wisdom to tackle razor bumps, irritation, and ashy dryness common in melanin-rich skin, its clean Korean formula—with shea butter for hydration, peppermint & aloe for cooling and soothing, licorice & violet to fade hyperpigmentation, and lightweight gel texture—works great for all men seeking no-fuss, fast-absorbing recovery.

Absolutely. Our formula is free of parabens and harsh irritants, making it suitable for sensitive and reactive skin. It’s dermatologically gentle while still being effective in delivering hydration, calming irritation, and smoothing uneven skin tone.

Our Gel Cream is powered by nature’s finest—shea butter, peppermint oil, yam root, seaweed extract, aloe, licorice, and violet flower extracts. This botanical blend deeply hydrates, smooths signs of aging, brightens dark spots, and calms post-shave irritation. Every ingredient is selected for its effectiveness in revealing resilient, balanced, and healthy-looking skin—without harsh chemicals or gimmicks.

With daily use (morning and night), one jar should last between 3 to 5 weeks. Apply the Gel Cream after cleansing to lock in moisture, prevent hair bumps, reduce skin irritation, and restore balance to your skin.

Yes. While we’re starting with our hero product—the Gel Cream—we will be launching a premium bundle for our early supporters. This exclusive set includes our Face Foam Cleanser, Gel Cream, and SPF Moisturizer, designed to form a complete skincare routine with scientifically-backed and culturally relevant solutions. Stay tuned for the release.

Please allow 6-8 weeks of shipping time as this is the first batch being shipped by sea to our fulfillment center in the United States. We would greatly appreciate your patience in this matter.

You will receive correspondence from our Shopify Store upon preordering and full order fulfillment at the end of the preorder campaign.