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Barbershop-Tested. Asia-Perfected. Skincare for Melanin-Rich Men.
Our Story
GDLU—short for God Don’t Like Ugly—is more than a skincare brand. It’s a movement to redefine men’s grooming through the lens of culture, community, and craftsmanship.
Our founder, Isom Winton, is a Black American who has lived and worked across Japan, Korea, and Southeast Asia for over 20 years. Through this journey, he witnessed firsthand the innovation, quality, and care embedded in Asian skincare traditions—and realized a gap in the market: products for men that blend high-performance science with cultural identity.
At GDLU, we’ve partnered with top-tier OEM manufacturers in Korea, Japan, and Vietnam—brands trusted globally for their precision and innovation. This gives us a unique edge.
GDLU is where Black barbershop culture meets Asian skincare excellence. Whether you’re shopping for yourself or building your own brand—we’re here to help you #FixYaFace and own your glow, inside and out.
Redefining Grooming for Men
Skincare Born in the Barbershop. Perfected in Asia.
Our premium Gel Cream delivers hydration, smoothness, and post-shave relief—all in one. Designed for men who want to stay fresh, feel confident, and look good doing it.
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