GDLU Skincare for Men: Our Origin

GDLU—God Don’t Like Ugly—is a movement redefining men’s grooming with premium skincare that honors Black barbershop roots while embracing global innovation.

Our founder, Isom Winton, a Black American raised in the Midwest, spent over 20 years in Japan, Korea, and Southeast Asia, bridging barbershop culture—crisp fades and community vibes—with Asia’s precision skincare science. Spotting a gap for high-performance products tackling real men’s needs like razor bumps and irritation, he partnered with elite OEM labs in Korea, Japan, and Vietnam to craft GDLU.

GDLU Skincare for All Men
Barbershop-trusted formulas blending Black cultural heritage and Korean tech conquer razor bumps, ingrowns, dryness, and post-shave woes—optimized for melanin-rich skin, effective for everyone.

Our Inclusive Origins

From Midwest barber chairs to Tokyo fades and K-beauty labs, GDLU was born to fight neglect with simple routines that fuel busy lives of family, hustle, and community—welcoming all men ready to level up.

Who We Serve

Established men worldwide seeking sharp skin, steady energy, and no-fuss confidence—dermatologist-backed gel creams for post-shave recovery, hydration, and glow.

Our Promise

Like your trusted barber, we deliver clean, effective care with community impact—from Ghana dance initiatives to wellness tools for inner and outer strength.